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In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The TUDOR” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On March 6, 1946, he created “Montres TUDOR S.A.”, specializing in models for both men and women. Rolex would guarantee the technical, esthetic and functional characteristics, along with the distribution and after-sales service.
A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Esthetics and performance fit for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigors of time. Exceptional materials, durability and strength of design make each watch a unique object.
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
A TUDOR watch is born to dare and their brand ambassadors personify this spirit perfectly. Each ambassador has been chosen for their ability to push limits and reach for the unknown, reflecting TUDOR and every timepiece.
David Beckham wears the Black Bay Bronze, a 43-mm divers’ watch inspired by the brand’s history and fitted with the TUDOR Manufacture Caliber MT5601. He also wears the Black Bay Chrono, a COSC-certified chronograph, with column-wheel manufacture caliber, drawing upon TUDOR’s diving and motorsports heritage.
To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on an historical oval racetrack in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic '80s cinematic tales of time travelling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. Chou’s most devoted fans will also recognize an homage to one of his earlier movies, where he portrayed a car enthusiast.
Beauden Barrett was raised in a family of rugby players. He started his professional career in 2010 at just 19 years old. Only two years into his professional career, he was selected for the All Blacks. He became their starting Number 10 four years later. In 2015 he was a key player in helping the All Blacks become Rugby World Champions.
A rugby game at the highest level where the All Blacks play is no walk in the park. That's why it is called a Test match, because it tests you in every way: it tests your physicality, skill level, endurance and mental ability to perform under pressure. The All Blacks show they are ready and up for anything when they perform the haka, the world-famous, awe inspiring Maori dance before every Test match. The All Blacks perform the haka as a statement of who they are as New Zealanders and who they represent.
RODEO is recognized as one of Canada's finest jewellers, offering exceptional selection of Swiss timepieces and jewellery. These beautiful items become part of the fabric of our lives through the memories they create. Our passion is for procuring pieces that are as unique as you are, and will complement and suit your every style and every occasion.
